Just Cards

St. Ives, Cambridgeshire

Just Cards, located in St Ives, Cambridgeshire, is a long-established independent greeting card shop offering a wide selection of chocolates, confectionery, and giftware.

From March through to October, we also serve delicious Yarde Farm ice cream.

We offer a loyalty card scheme—spend over £10 (excluding postage stamps) and receive a stamp. Collect 10 stamps to enjoy 25% off your next purchase.

We appreciate your support for local independent businesses.

Thank you for shopping with us.

Greetings Cards

We pride ourselves on offering competitive prices alongside a friendly and welcoming personal service.

We stock a wide selection of high-quality greeting cards from leading suppliers as well as unique designs from smaller, independent publishers.

Our range is extensive, making us the largest independent greeting card retailer in East Anglia and the only independent card shop in St Ives.

Our suppliers include Abacus, ICG, Mint, Second Nature, Ling Design, Paperlink, Noel Tatt, Woodmansterne, Belly Button, Lucilla Lavender, Redback and many more.

Beyond our extensive card collection, we provide a comprehensive range of gift-wrapping essentials including wrap, tags, bags and boxes. We also stock a vibrant selection of party supplies, stationery and unique St Ives souvenirs.

Chocolates & Confectionary

We offer an extensive range of delicious chocolates and confectionery, including seasonal favourites. Our boxed chocolate collections feature Butlers, the renowned Irish family chocolatier, alongside the locally loved Cambridge Confectionery Company.

You can also create your own personalised selection from our loose chocolate counter, perfect for a bag or a beautifully presented gift box. In addition, we stock Italian cannoli, ideal for a quick indulgence or available gift boxed for a truly special treat.

Our shelves are filled with a variety of treats, including traditional favourites such as Liquorice, Marzipan, Jellies, Turkish Delight, Fudge, Toffees and Travel Sweets as well as our own Sweets of St Ives.

We also offer a selection of gluten free and vegan options.

For that extra special touch, we provide a gift-wrapping service for a small additional charge.

Gifts for all Occasions

Our shop offers a wonderful selection of products for all ages, from fun and collectible toys to stylish accessories.

We stock popular items including TY Beanies and Squishmallows, alongside a range of handbags from brands such as Long and Sons. You’ll also find beautiful jewellery and accessories, including premium sterling silver pieces by Thomas Sabo.

In addition, we carry a carefully chosen variety of gifts, from elegant glassware and ornaments to cosy candles and quality stationery—perfect for treating yourself or finding something special for someone else.

From welcoming a new arrival to celebrating weddings, anniversaries and milestone birthdays, we’re here to help you mark life’s most beautiful moments with our collection of keepsake mugs, frames, glassware and more.

Quack Snack

Duck, Swan and Goose food available in store.

Quack Snack is specifically made for ducks, swans and geese, making it a better option than throwing bread into the water. It is easy to carry, fun for children and ideal for parks, lakes, riverside walks and family days out.

Use small handfuls and avoid overfeeding.

Feed from the bank or safe designated areas.

Do not throw packaging or litter near the water.

Let birds walk away when they have had enough.

Simple message: swap the bread for Quack Snack and make duck feeding better for birds, families and waterways.

St Ives Souvenirs

Take home a reminder of your visit to the historic market town with our St Ives Souvenirs. Inspired by the charm of this riverside location, we offer a delightful range of keepsakes perfect for visitors and locals alike.

Our collection includes postcards showcasing familiar local scenes, along with beautifully designed tea towels that make thoughtful gifts. You’ll also find durable jute bags ideal for everyday use, plus a wide selection of keyrings and magnets—perfect for capturing a small piece of St Ives to treasure.

Whether you're marking a special visit or simply celebrating your local town, St Ives Souvenirs offer something meaningful to take away.

Helium Balloons

Add the perfect finishing touch to your celebration

Whether it’s a birthday, wedding, or christening, our beautiful balloon arrangements complement any event.

We offer a wide selection of helium-filled foil designs perfect for milestone celebrations and special parties alike.

Ready to order? Drop by the shop or contact us using the details below for a quote. Collection is from our shop in St Ives.

(Note: Latex balloons must be inflated on the day of the event to ensure best quality)

Pre-booking with full pre-payment is required.

Why Clients Love Us

I visited Just Cards to purchase a birthday card and I was very happy to find a massive selection and amazing prices, I was then distracted by the ice creams and I have to say my ice cream was the best I've ever tasted.

I was made to feel very welcome by the lovely lady serving and can't wait to return for the next birthday card so I can have another try of ice cream from the wide selection on offer.

Itza Bitza Fun

If there were a prize for the most entertaining hilariously funny proprietor then the lady who owns this shop would win hands down. 4 of us were visiting this lovely town when we came across this querky shop. Lots of different gifts. Everything we looked at the proprietior offered a discount.

Brenda

Popped into the shop today where I only buy cards from , due to the selection and quality. I don’t live in the town either. The owner and her customer service stood out for me today, hence the review. Refreshing old fashioned service, which sadly lacks elsewhere in shops. Well done!

Stuart Murrells

Delivery & Returns

To deliver your favourite products, we have partnered with the most reliable companies. We are ready to entrust them with your orders and are always on your side if something goes wrong. We will be happy to assist you with eligible returns. If you need a return or exchange, send us an email so we can discuss your options.